Incubate a Local Strategy

Stand out with local products! Stand up for your local community!

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Special Note for 2020: It's easy to think of an endeavor like this as something that's not relevant or possible given the current state we're living in. But now is a time to put thought and effort into the relationships and solutions suggested in the course and when our collective health and economy rebound, you will be ready with hope and a plan. Stay positive and please connect @AstraptoAcademy (Facebook, Twitter, Instagram) or on Linked.

Course Description

The “buy local” movement has been a hot and growing trend in recent years. Not only do local products and ingredients grab the attention of consumers, but it's an important factor in supporting local economies.

Institutional buyers (hotels, conference centers, hospitals, etc.) are incentivized to purchase from vendors who have economies of scale and offer lower prices. But products from smaller, niche suppliers found locally can differentiate with unique, local offerings that tell a powerful sustainability story and draw a price premium.

With this course, which includes short lecture videos, toolkits, and motivational case studies, you will be able to

  • Define local
  • Establish your local strategy
  • Discover key opportunities to differentiate with local products
  • Identify partnerships for implementing your strategy
  • Incubate new ideas and solutions
  • Overcome challenges and risks of working with entrepreneurs

Are you an entrepreneur of social enterprise that hopes to sell its products to other businesses?

In this course, you will learn more about what a business customer needs and how to collaborate with them to add triple bottom line value. You might also be interested in coaching services - see below for details!

About the Toolkits: One of my favorite quotes is "Better a mediocre idea with brilliant execution than a brilliant idea with mediocre execution." (Fernando Trías de Bes). This is so true!! Buying local is not rocket science but it is not always well planned or implemented. The worksheets simply walk you through a step by step process of brainstorming to generate brilliant ideas and planning so those ideas can be well executed.

Coaching Client Testimonial

"My company has received business coaching from Aurora for more than three years. She is passionate about identifying and solving the barriers that social enterprises encounter when trying to scale. She takes great time and care to understand what the mission of the business is, all of the practical strategic help she offers keeps our company’s mission front and center. Our owners are technically skilled in our industry but have benefited tremendously from the expertise in marketing, operations, and investment planning that Aurora offers. She helped us create effective, real-world business strategies, that have been instrumental in choosing high impact business partners that align with our company mission.

Being a small company, our attention is pulled in so many directions, it is easy to start an initiative and then leave it half-finished or not fully implemented in the company. Aurora helps us keep our various initiatives at the forefront of company development. Her practical guidance has been critical in our growth this year. When we had a critical interview with a funder, she was there for us throughout the process and her strategies and suggestions ultimately helped us land the opportunity.

Leadership development is also an area where my company has relied on Aurora. During a period of restructuring and completing a comprehensive governance plan, I can say for certain, our company would not have come through smoothly without her."

- Katrina Klett, Co-Founder, Elevated Honey Co.

Course Curriculum

  Module 1: Course Welcome!
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  Module 2: The Local Movement
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  Module 3: What are the benefits of a local strategy?
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  Module 4: The Three Stages Approach
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  Inspirational Case Studies and Interviews
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Get started now!

Your Instructor

Dr. Aurora Dawn Benton
Dr. Aurora Dawn Benton

Dr. Aurora Dawn Benton designs, implements, and scales sustainability programs in hospitality, events, and travel. She founded Astrapto LLC to provide practical, business-oriented solutions to social and environmental issues in these industries. As a project leader for World Wildlife Fund’s Hotel-Kitchen program expansion, Aurora brought together a diverse group of stakeholders to explore and activate food waste reduction initiatives. She has helped multiple venues and catering partners transform their culture and processes for food and materials waste reduction. Aurora also teaches both university students and industry professionals how to launch green teams and manage sustainability initiatives.

Aurora has written for Sustainable Brands, Hotel News Now, Travindy, Green Lodging News, and the Hotel Yearbook. She regularly speaks at industry conferences and on webinars and podcasts. She is a thought leader and volunteer in several industry organizations, including the Events Industry Council, the Global Sustainable Tourism Council, the Global Business Travel Association, and the International Society of Hospitality Consultants.

Aurora has a doctorate degree in Social Impact Management, is a certified Sustainability Associate with the International Society of Sustainability Professionals, has a Sustainable Event Planning Certificate, and is a certified Project Management Professional.

See her complete profile at https://www.linkedin.com/in/auroradawnbenton/

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.