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Incubate a Local Strategy

Stand out with local products! Stand up for your local community!

  Enroll in Course

The “buy local” movement has been a hot and growing trend in recent years. Not only do local products and ingredients grab the attention of consumers, but it's an important factor in supporting local economies.

Institutional buyers (hotels, conference centers, hospitals, etc.) are incentivized to purchase from vendors who have economies of scale and offer lower prices. But products from smaller, niche suppliers found locally can differentiate with unique, local offerings that tell a powerful sustainability story and draw a price premium.

With this course, which includes short lecture videos, 4 toolkits, and motivational case studies, you will be able to

  • Define local
  • Establish your local strategy
  • Discover key opportunities to differentiate with local products
  • Identify partnerships for implementing your strategy
  • Incubate new ideas and solutions
  • Overcome challenges and risks of working with entrepreneurs

Are you an entrepreneur or social enterprise that hopes to sell it's products to other businesses?

In this course, you will learn more about what a business customer needs and how to collaborate with them to add triple bottom line value. You might also be interested in coaching services - see below for details!

For a course preview, view the playback of the Incubate a Buy Local Strategy webinar held on 2-Nov-2017.


Coaching Client Testimonial

"My company has received business coaching from Dr. Reinke for more than one year now. She is passionate about identifying and solving the barriers that social enterprises encounter when trying to scale. She takes great time and care to understand what the mission of the business is, all of the practical strategic help she offers keeps our company’s mission front and center. Our owners are technically skilled in our industry but have benefited tremendously from the expertise in marketing, operations, and investment planning that Dr. Reinke offers. She helped us create effective, real-world business strategies, that have been instrumental in choosing high impact business partners that align with our company mission.

Being a small company, our attention is pulled in so many directions, it is easy to start an initiative and then leave it half-finished or not fully implemented in the company. Dr. Reinke helps us keep our various initiatives at the forefront of company development. Her practical guidance has been critical in our growth this year. When we had a critical interview with a funder, she was there for us throughout the process and her strategies and suggestions ultimately helped us land the opportunity.

Leadership development is also an area where my company has relied on Dr. Reinke. During a recent period of restructuring and completing a comprehensive governance plan, I can say for certain, our company would not have come through smoothly without her help!"

- Katrina Klett, Co-Founder, Elevated Honey Co.

Class Curriculum


  Module 1: Course Welcome!
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  Module 2: Where is Local?
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  Module 3: What are the benefits of a local strategy?
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Your Instructor


Dr, Aurora Dawn Benton
Dr, Aurora Dawn Benton

Dr. Aurora Dawn Benton is a speaker, writer, and change agent specializing in sustainability. She has 25 years’ experience in diverse industries in strategy, sustainability and corporate responsibility, learning and development, leadership, project and event management, and marketing.

Aurora is involved with several hospitality and travel industry sustainability initiatives and is passionate to connect institutional buyers in these sectors to local/social entrepreneurs. She founded Astrapto (which means to illuminate) to shed light on social and environmental issues and opportunities in venues and destinations.

Aurora has spent the last decade developing entrepreneurship education, mentoring entrepreneurs, and running or judging business plan competitions. She co-founded a social enterprise incubator, received her Doctorate in Business Administration in Social Impact Management.

Learn more about Aurora at https://www.linkedin.com/in/auroradawnbenton/


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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.